The foundation of Burke College Consulting is crafting a comprehensive list of colleges that a student will apply to that provide a good fit for each individual student while balancing identified priorities. This process includes self-exploration on the part of the student, identifying key college criteria individual to each student and considering the probability of admission as well as college finances. Each student will craft a balanced list of schools that they are likely to be admitted to, target schools, and a few "reach" schools. I strongly support students in applying to "reach" schools but not at the expense of a well researched list of more attainable schools where they would be happy to attend.